Marie Vasari Taking Stock
Hosting a talk radio show isn't as easy as it sounds.
There's the issue of perfectly literate guests who just can't
quite find a vocal focal point, and the time a celebrated artist chose a live
broadcast to vent his own personal grudges.
Then there's the morning an on-air visitor, overcome by
nerves, fainted before the introductions were through.
It's not easy to interview an unconscious guest.
It's a good thing Barbra Alexander, who hosts
"MoneyDots" on KSCO, doesn't take things too seriously. Which doesn't
mean she's not serious about her work.
" MoneyDots" has been on the air for close to a
decade, even though its subject -- money -- is probably one of the most boring
subjects imaginable, even to its host. That's partly why her initial concept
for a radio show -- a trial run on real estate and mortgage advice for another
local radio station-- was eventually tossed in favor of a different approach to
the subject.
Alexander, a mortgage broker for Gold Coast Financial in
Monterey, talks about money on her weekly Saturday morning show, but not in the
traditional, academic sense. Rather, she says, her shows deal with the way
money intersects with real life, viewing it as a tool in context rather than a
sole pursuit.
"It's real people, talking about real things," said
Alexander, who describes the economy as a real-life, everyday issue rather than
a mysterious, otherworldly concept. "It's what's in your wallet, on your
bank statement, it's your debts. It's not that tough."
Richard Ebeling, president of the Foundation for Economic
Education, has been on "MoneyDots;" as have Dan Gainor, a former
Washington Times editor and director of the Business and Media Institute, and
Steve Forbes, president and CEO of Forbes magazine and a two-time candidate for
the Republican presidential nomination.
But she's also had such guests as Holly Davis and Ken McDougal,
computer and network consultants, who talked about whether technology and the
"paper reduction act" have really simplified our lives.
Recent guests have included Fox media commentator and author
Ann Coulter, whose latest book "Godless: The Church of Liberalism,"
struck more than a few raw nerves, and Craigslist CEO Jim Buckmaster, a
laid-back leader who refuses to buy a car despite the classified Web site's
runaway success.
Alexander said she makes it a point to let her guests be the
experts on air. After all, "it's their moment in the sun," and she's
more interested in floating ideas than arguments.
Not that she doesn't have plenty of her own opinions, and even
more questions -- like why the environmental groups haven't jumped on ethanol
"like white on rice," making alternative energies a central focus?
She's not making a fortune hosting a local radio show, and
booking guests and preparing for shows takes time. But at the end of the day,
said Alexander, what better way to accomplish something than to bring issues to
light, to make people think a little? Or a lot?
"Money gets everyone's attention. I want to know the cost
of life, and money is a part of it."
Taking Stock appears Tuesdays.