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Internal Rate of Return and the Cultural Divide of Cash Flows

By Reid Holloway

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BLURRING THE SHOPPING LINES

I’m probably dating myself by engaging in this perception after the fact, but I really miss the independent bakeries, dairies, butcher shops, and the individuality each one represented.

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Barbra's Column

 

Road or Monitor - What Are You Watching?

By Barbra Alexander

Pop Quiz: What has cup holders; built-in surround-sound speakers; two headset jacks; a dew sensor; a universal roof mount flip-down monitor and is available in tan or gray vinyl?

How about a few hints: It’s not a new family room couch in real leather; nor is it a luxury accessory for your new horse trailer, recreational vehicle, tractor, boat or plane. Give up? What we're talking about is the Mobile DVD player and screen for the garden variety ‘Mom Car’ or Sport Utility Vehicle.

Now while you’re driving the little urchins to the mall, or to their next scheduled activity you will never again have to be bothered by their mindless chatter about what’s cool or what’s happening in school. All you have to do is slide any other current action video into the slot, have them put on a headset and move into traffic in blessed silence.

If this entertainment opportunity appeals to you then one of your best driving buddies is likely to be a cell phone. Let us inject probable reality into this voyage amid a roving gaggle of people movers.

The vehicle has two screens. One will be the overhead mount that flips down, displaying a screen much like those found on transcontinental flights. The other mounts onto the dashboard, turned slightly toward the passenger seat. Yes, there are headsets for all passengers. What do you think? If you're driving this vehicle, could you keep from wanting to at least hear what is being said? Why install surround-sound if all you use is stereo headphones?

Movies are designed to evoke emotion in an audience. The driver will be part of the traveling audience and presumably is not immune from reacting emotionally. What will this mean to other drivers? Moreover, if these units catch on there will be the more traffic on the streets for longer periods of time because you’re not stopping till its over. Please don’t tell me that you'll just drive into your garage, eject the film and finish watching in the house. If you had a DVD at home you wouldn’t need one in your car because you could buy a movie, take it home and sit down to watch like sane people.

I'll admit to being somewhat perplexed. We now spend our days with gadgets on or near our body that ring, buzz, vibrate and growl at us with alarming frequency , or make a feeble attempt to remind us that we never learned the name of any classical piece of music. Do we really need more stimulation during a drive than the radio, CD player, pager, car fax and a cell phone? Of course, that’s just inside the vehicle. Outside are traffic, weather, road construction, pedestrians and the occasional Kodak moment.

Are you or your kids so devoid of imagination that carrying on a conversation, entertaining each other in a creative way, or indulging in a few moments of quiet is an impossible task? If you are, you need a life, not another video to do it for you.

What cautions do you invoke with your teenage daughter when her date pulls up in his mom’s fully equipped SUV, and tells you they are going to watch a movie? Do you even dare ask where?

We build a plethora of gadgets because we can. We market those gadgets and if consumers are dumb enough to buy it let them suffer the consequences of their foolishness.

But if you simply must insist on installing a mobile video, how about adding a microwave at the same time? After all, what is a movie without popcorn?

Barbra's Column Archives



Virtual Tourism

Lawsuits & Leftovers

Heavenly Humor

Multi-Tasking

Who You Gonna Call?

The Price of Common Sense

Dogs on Drugs

Take America Back

Insurance Games

You Don't Have to be in Rome

The Drug Circus

The Price of Advice

Safety First

Naturally Healthy

Surprise-They Can't Read!

How Far is Enough?

Pirates of Banking

Insurance Games

Fight Traffic Tickets and Win

Road or Monitor, What are you watching?




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